Ultra-large SUV ‘Neorun Concept’

Genesis unveiled the ultra-large electric SUV 'Neorun Concept' for the first time in the world on the 25th (local time) at 'Genesis House New York', a brand complex cultural space in Manhattan, New York, USA.

Genesis 'Neorun' is a concept model that shows Genesis' infinite possibilities and future direction through an organic combination of design and technology.

NeoLun is a combination of 'Neo', meaning new, and 'Luna', meaning moon, and symbolizes Genesis' unique future-oriented innovation value that differentiates it from existing luxury vehicles.

Neorun expresses both luxury and innovation based on a 'reductionist design' that minimizes unnecessary elements. There is no B-pillar connecting the front and rear doors of the vehicle, and the 'B-pillarless coach door' opens with the front and rear doors facing each other. ' is a representative example.

Neorun's exterior emphasizes its grand yet elegant design by applying a two-tone 'Midnight Black & Majestic Blue' that conveys a calm yet sophisticated sensibility like a Korean night.

The interior space is a modern reinterpretation of Korea's unique 'hospitality culture' that respects and shares affection with guests. Starting with the B-pillarless coach doors that provide a sense of openness, the spacious interior utilizing the long wheel base provides comfort and comfort to passengers.

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