Kia EV9 was selected as Car of the Year in the utility category of the ‘2024 North American Car of the Year’. This time, the EV9 won the award, setting a record of having three car models selected as Car of the Year over the past five years.
Looking at Kia's North American Car of the Year award history, you can gauge market trends as well as the brand's power.
What was it about the EV9 that influenced it to win North American Car of the Year? The judges evaluated the EV9 as ‘a car with both a grand and bold design and innovative marketability.’
EV9 is a three-row large SUV that applies Kia's electric mobility platform E-GMP. As a large SUV targeting the premium market, it boasts excellent marketability. It is also attracting attention as a vehicle (SDV) that evolves around software, such as Kia Connect Store and wireless software updates.
Winning the North American Car of the Year award is more meaningful than other awards. The value of the award can be found in market size. The North American automobile market is characterized by its huge scale, with more than 17 million units sold. Numerous models from automobile companies around the world flock to the North American continent and compete fiercely. Among them, the fact that it was selected as Car of the Year proves that the EV9 has reached world class level.
