The Red Dot Award, hosted by the Design Center in North Rhine-Westphalia, Germany, is one of the world's three major design awards and annually selects excellent designs in the product design, brand/communication design, and design concept categories.
Among these, the design concept section is evaluated on concepts, prototypes, and pre-launch product designs.
Hyundai Motor Company's Santa Fe XRT Concept won the main award in the 'Transportation Design' category.
It features a variety of features optimized for an outdoor lifestyle, such as a cargo carrier on the roof rack, a ladder attached to the tailgate, and a cargo box.
Genesis won the main award in the 'Transportation Design' category for its ultra-large electric SUV 'Neoroon Concept'. Neorun has a unique design with the message ‘beauty in simplicity’, emphasizing luxury and innovation at the same time and demonstrating Genesis’ unique future-oriented values.
In addition, DICE (Digital Curated Experience) and SPACE (Spatial Curated Experience), the first hydrogen-based future mobility concepts introduced, proved their competitiveness by winning the main award in the ‘autonomous driving’ category.
DICE provides a differentiated AI-based self-driving mobility experience with personalized mobility that provides a variety of services tailored to the user on one platform.
SPACE is public mobility that provides free mobility to passengers and provides optimized space and customized seats for each passenger.
In addition, cutting-edge multimedia is applied indoors, providing a differentiated mobile experience where you can enjoy a variety of content while on the move.