Music is the best communication tool beyond nationality, gender, and age. Even if you don't know the lyrics, you'll hum the rhythm in the commercial. The automobile industry also actively used the charm of music to promote automobiles.
Hyundai Motor Company X BTS-IONIQ: I'm on it
The brand sound source [IONIQ: I'm on it] introduced by Hyundai Motor Company and BTS sings the vision of the potential and potential of the Hyundai electric vehicle brand Ioniq, containing the personal time and experience of BTS members in lyrics.
In the song, the BTS members are a time of novelty and exploration (V), a time of curiosity and challenge (Jungkook), a time of encountering the inside (RM), a time of hope and support (Suga), a time of emotion (Jimin), and creation. And the time of inspiration (J-hope), and the time for the future to build up (Jin), the vision and future of the IONIQ brand were expressed.
Ssangyong Motor X Lim Young Woong - Hero
Ssangyong Motor unveiled the All-New Rexton in November and introduced Lim's new song, Hero. The message to trust in yourself in difficult situations contains the expectations that Ssangyong puts on Rexton in a difficult situation.
Mercedes Benz X The Weeknd-Blinding lights
Mercedes-Benz signed a partnership with Universal Music and appointed Canadian artist The Weeknd as the global campaign ambassador and creative director.
Toyota X Busta Rhymes-Swagger Wagon
Toyota released a song called Swagger Wagon and gathered fire enough to record second place on YouTube'Top 10 Car Video of the Year' that year.
Volvo X Avicii-Feeling Good
Volvo unveiled and remade the song Feeling Good, a song that expresses its ambition to take Volvo to a new level based on its brand reputation for safety, environmental protection and quality.